Warner Music Group Debuts Hip-Hop Label Atlantic Records Benelux

The Atlantic Data Benelux staff. Back again row (L to R): Sander Stijnen, Patrice Boone, and Margot Bastiaans. Entrance row (L to R): Amier Kalaeli, Lotte Sterk, Freek Clinckemaillie, Ixia Verdooren, and Joel Brendgen. Photo Credit history: Warner Audio Group

Back again in March, Warner New music Group obtained Moscow-centered Zhara Music and renamed the division Atlantic Information Russia. Now, the Large Three label, getting experienced a much more than 75 percent stock-value surge due to the fact early November of 2020, has officially launched Atlantic Data Benelux.

Warner New music Group greater-ups announced the rollout of Atlantic Data Benelux by using a official launch right now. The newly minted label will work toward “discovering and marketing the very best emerging domestic hip-hop artists from throughout Benelux” – that is, Belgium, the Netherlands (wherever Universal Music arrived on the stock market in September), and Luxembourg.

A total of about 30 million persons live in the European nations, and Warner Music’s release notes that “rap and hip-hop was the second most listened to genre after pop, masking a lot more than a fifth of all domestic tracks throughout Benelux” final calendar year. In the same way, fifty percent of the Netherlands’ most-streamed Spotify artists from 2020 make hip-hop tunes, for every WMG, which late very last month debuted an Asia-primarily based hip-hop label referred to as Asiatic Documents.

Regarding personnel, Atlantic Documents Benelux has enlisted Sander Stijnen to serve as head of A&R whilst remaining ADA Benelux’s A&R and company-progress lead, with Ixia Verdooren starting as head of domestic marketing and advertising and also continuing in an executive position at WMG Benelux. The two will report to longtime Warner Audio Benelux president Martin Jessurun.

On the artist aspect, Atlantic Records Benelux has signed DJ DYLVN, a Dutch artist who these days unveiled “FASHIONOVA” and is established to fall other “new singles in the coming months.” (A rapid YouTube look for for DJ DYLVN’s most up-to-date observe returns outcomes for all fashion of performs with the exact same title, in a testomony to the broad quantity of tunes that turn into offered to fans daily. The title is also shared by a manner retailer that made headlines past yr for a lawful battle involving Tekashi 6ix9ine.)

Addressing the launch of Atlantic Information Benelux in a statement, head of domestic advertising Ixia Verdooren said: “I truly feel honoured to be portion of this new experience with Sander and the relaxation of the staff, who have worked extremely tricky to get all the things prepared for start. We want to construct a household of varied neighborhood artists who are unattainable to disregard and supply genuine cultural effects, pushing the restrictions of community repertoire.”

Warner Tunes Team stock (NASDAQ: WMG) dipped to $48.13 per share on the working day. But the figure still marks a more than 30 p.c hike since 2021’s start off, and Common New music Team today recorded yet another record day-close price.