MTV has teamed with TikTok and Pepsi on a first-of-its-kind new music levels of competition series that showcases artists at first found out on TikTok. Joe Jonas, Becky G and Sean Bankhead will serve as judges on Becoming A Popstar, which will premiere Thursday, March 24 on MTV.
Manufactured by Jesse Collins’ Collins Enjoyment and Velocity, Becoming a Popstar attributes 8 up-and-coming artists initially identified on TikTok who will showcase their talents to the judges, who are TikTok creators themselves. One winner will stroll away as a popstar with their really personal Pepsi commercial set to premiere on tv during the future MTV VMAs. In addition, Pepsi will supply funding and methods to support the winner’s job ambitions. Becoming a Popstar will air across five episodes every Thursday at 10 PM ET, beginning March 24.
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Each individual 7 days, contestants will generate primary themed songs and accompanying 1-moment tunes movies on air, that will initial be accessible on TikTok. With episode themes like ‘The Duets’, contestants will be paired off to create an original song and visual performance. Contestants will be critiqued by the superstar judges, with eliminations developing each and every week till two last artists are picked out to struggle it out in a finale distinctive.
Just after every single episode airs on MTV, followers at residence will be ready to vote for their preferred artist films of the week by seeking #MTVPopstar on TikTok. Voting opens promptly next the episode and stays open until finally 48 several hours ahead of the upcoming episode premieres. The successful artist each and every 7 days will rating a hard cash prize from Pepsi on top of the eventual grand prize. Winners of the former week will be introduced for the duration of a dwell pre-display on @MTV on TikTok that will consist of special articles and options for followers to join and engage with judges and expertise.
Jonas is 1-third of Grammy-nominated the Jonas Brothers and front-person for the band, DNCE. Becky G is a multi-platinum singer, songwriter, actress, and activist, mentioned for her contributions to the Latin new music earth and affect on the Hispanic community. Bankhead is a two-time VMA nominated creative director and choreographer.
Jonas and Becky G will also provide as Govt Producers on the sequence.
Enjoy a teaser underneath:
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